The Theory and Practice of China’s Tourism Economy (1978–2017) by Peng Zhou

Author:Peng Zhou
Language: eng
Format: epub
ISBN: 9789813291072
Publisher: Springer Singapore

The festival and exhibition tourism is being developed by leaps and bounds in China and has become one of the most important tourism forms. Due to the fact that conferences, incentive travel and exhibition have basically similar features, such a market is internationally named as MICE (the shortened form of Meeting, Incentives, Conferences and Exhibition). According to the statistics recorded by the International Congress and Convention Association (ICCA) in the 1990s, each year more than 400,000 of various international conferences are held and are attended by over 50 international participants from four or more countries, with the total conference expenditure surpassing 280 billion US dollar. Originally, conferences and exhibitions in China were organized by the government and they were rarely linked to tourism mainly for certain political or economic purposes. With the economic development, people began to realize the importance of MICE, which not only have an effect on attracting merchants and promoting local image but can also bring in good economic benefits. For this reason, many regions all over the country are competing to hold regional, national and even international conferences. According to relevant researches, the number of conferences of various kinds increases progressively with a speed of about 20% annually in our country since the 1980s. Now, MICE-related activities are involved in all respects and fields in the society such as in politics, economy, culture, technology, education, hygiene and military, among which most of them are focuses of concern for people from all walks of life in their daily social lives, Therefore, they are of great significance for the promotion of tourism development. The organization of some large-scale activities such as the Olympics and World Expo most especially, has a profound and long lasting impact on tourism. For example, through the hosting of the World Horticulture Expo in 1999, Kunming received 549,000 overseas tourists and harvested tourism receipts of about 145 million US dollars in the same year. An increase of 44.5% against 43.6% of the previous year was recorded. Kunming received 11.5 million domestic tourists and earned a total revenue of 10.4 billion RMB, an increase of 23.3% against 48.6% of the year 1998 (Fig. 3.11).

Fig. 3.11Kunming World Horticulture Expo

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